Cyber Marketing Specialist
Cybereason
Position Summary:
We are seeking a skilled and innovative Cyber Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and optimizing our digital marketing strategies to enhance our online presence, attract and engage target audiences, and drive business growth. This role requires a deep understanding of digital marketing tools and techniques, a keen analytical mind, and a passion for staying ahead of industry trends.
Key Responsibilities:
- Digital Strategy Development:
- Develop and execute comprehensive digital marketing strategies to achieve business objectives.
- Conduct market research and competitive analysis to identify opportunities and threats in the digital landscape.
- Content Creation and Management:
- Create, curate, and manage engaging content across various digital platforms, including websites, social media, email campaigns, and blogs.
- Collaborate with designers, writers, and other team members to produce high-quality content.
- SEO and SEM:
- Optimize website content for search engines (SEO) to improve organic search rankings and increase website traffic.
- Manage and execute paid search campaigns (SEM) to drive targeted traffic and conversions.
- Social Media Management:
- Develop and implement social media strategies to increase brand awareness, engagement, and follower growth.
- Monitor and analyze social media performance and adjust strategies as needed.
- Email Marketing:
- Plan and execute email marketing campaigns to nurture leads, promote products/services, and drive customer retention.
- Analyze email campaign performance and optimize for better results.
- Analytics and Reporting:
- Monitor, analyze, and report on the performance of all digital marketing initiatives using tools like Google Analytics, SEMrush, and others.
- Provide actionable insights and recommendations based on data analysis.
- Collaboration and Communication:
- Work closely with cross-functional teams, including sales, product development, and customer support, to align marketing efforts with business goals.
- Communicate effectively with stakeholders to ensure alignment and transparency in marketing activities.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience in digital marketing, with a focus on SEO, SEM, content marketing, and social media.
- Strong understanding of digital marketing tools and platforms, including Google Analytics, AdWords, SEO tools, and social media management tools.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinking and problem-solving skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Compensation
Base pay: $140,000 - $225,000
The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
#LI-Remote
More About Cybereason:
Our culture and how we operate reflects in our shared values. Our #Defenders are individuals with diverse skill sets and backgrounds who are driven to innovate and scale with our growing organization. We are a team that strives to learn from each other, solve challenging problems, and work collaboratively toward our goal of reversing the adversary advantage.
Core Values:
- Win As One: The power of an individual is less than the power of a team.
- Ever Evolving: Change keeps us at the forefront, so we encourage it.
- Daring: To achieve the impossible, we must dare to be different.
- Obsessed with Customers: We believe gaining our customers’ trust is the most important part of what we do.
- Never Give Up: We are tenacious and resilient, and we never stop.
- UbU: We believe people can only unlock their full potential when they work somewhere that accepts who they are.
If these values resonate with you and our vision excites you, join us today and help us end cyber attacks from the endpoint to everywhere! #Defenders
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Cybereason we are dedicated to building a diverse, inclusive, and authentic workplace (#uBu), so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.